Colorology is a Seasonal Color Analysis booth offering an innovative and personalized approach to understanding one’s optimal color palette. My team and I were challenged to create an interactive project that could exist in a real space and offer a real world solution to our target audience. As UX Lead, my role included developing the user flow in Figma, updating weekly website documentation, compiling research, and keeping brand consistency.
Visit colorology.squarespace.com below for a complete project overview.
January–May 2024
COLOROLOGY BOOTH DEBUT
promotional poster and booth setup
students finding their results
season result prints and brand book
Viz-a-gogo Spring 2024 annual Visualization student showcase, Rudder Annex, Texas A&M University.
The Colorology booth was set up for users to test their season. Additionally, result pages for each season were on display alongside our brand book. We designed a welcome sign as well as a QR card inside the booth for optimal user experience. This one of a kind experience provided the opportunity to display this immersive experience to a wide audience.
